Breaking Down the Essential Components of a GPU

Summary: GPUs are crucial maintenance equipment units.

Ground power units are crucial aircraft support equipment pieces that are used to power an unpowered aircraft while it is parked on the runway or anywhere on the ground. Similar to a shoreline power source that is used for ships that are docked on port and their engines switched off, these units are mobile, powerful, and vital to operations.

Assistive Devices

GPUs in this day an age are highly considered as ground handling and assistance devices primarily because they allow the crew to perform maintenance and service on the plane without using the plane’s onboard APU. Essentially, all the power that is supplied is coming straight from the mobile 28 volt battery pack. Ground power units are also crucial when it comes to testing aircraft and maintaining procedures that require the use of an aircraft’s electronic and hydraulic systems.

They can be utilized to turn on the plane and set it to the preparatory stages. Normally, the APU will power the electronic, electrical, and hydraulic programs. However, while using 28 volt power supplies via the GPU, one can gain access to everything through this external power source.

At Start Pac, we deliver the finest ground power units that are being circulated throughout major airports, as well as smaller airports, today. With a keen eye on quality, all of our ground power units are portable, powerful, and perfect for your aircraft. Each and every one of our GPUs are designed to handle the most advanced aircraft and supply it with optimal power.

Online gaming industry investing in the VR technology

Online gaming industry investing in the VR technology is something that was bound to happen anyway. It’s a trend that is really gaining momentum as far as online gambling is concerned. VR technology now touches on all industries and sectors, and it’s geared to appeal to all types of uses.

The mainstream players could have contributed to this gain in momentum

Leading organizations like Sony have already begun including VR technology on their video game as well as other entertainment offerings. On the other hand, Facebook recently acquired Virtual Reality developer or the so-called Oculus Rift, and this was to expand their social media presence in a whole new way.

But these are not the only organizations that are working with VR technology to improve their service offerings. Online gambling websites have also joined the bandwagon, and they are offering a promising future to those who will take part in online slots or traditional casino games.


The statistics that indicate a momentum in this trend

Statistics cannot lie, and this may be the reason why online casino sites have begun the race of heavily investing in VR technology and the relevant apparatus.

In the last 12 months, the number of those who have adopted it has risen dramatically, and there is no doubt that these figures will sustain momentum as far as online slots gambling is concerned. It is expected that the technology will be used by some 171 million individuals come 2018, and thus VR will be the standard for those who don’t want to approach the online casino in the most traditional manner.

These numbers also suggest that revenue will sharply increase to $3.89 billion dollars if that momentum is sustained in 2018. These numbers are remarkable because they give online casinos enough reasons to plan ahead by investing in the technology at its early stages.


The scenes of early 2016 Mobile World congress

If you attended the World Mobile Congress (2016), you wouldn’t miss how techies present their perspective in the world of VR technology. This out-of-nowhere exposition of interest in VR seem sadden, and it looks like it is going to stay at least for the short term.

Even though online gambling has not been as vocal as other sectors and how they are implementing VR technology, there is evidence that online casinos may start implementing it in full throttle, and this will see the platforms offering unique and exciting gaming opportunities.

Because the virtual casino is now growing in popularity as more people are becoming accustomed to next-age gaming, it would only be correct to say that this statement is not far-fetched. People are sitting with VR headsets across tables and playing from the comfort of their homes. They could even attend major spotting events and bet on these games without spending on air tickets.

The idea is to simulate a real land-based casino or a video game to create a special immersive experience. After all, young players are into immersive and social gaming more than traditional gaming. Thankfully, online casinos now don’t want to appear more boring to the young player. Instead, they want to revamp their technology so they can bring VR and attract the millenials.

Facebook is disabling messaging in its mobile internet app

Social media large fb is casting off the messaging capability from its cellular net utility to push people to Messenger, a media file has said.


In step with the file in tech internet site, Techcrunch, the organization served be aware to the users pronouncing, “Your conversations are shifting to Messenger”.

For now, the users can bypass the awareness however soon the customers might be requested to down load the Messenger app.
The organisation said it desires to offer the excellent feasible experience in messaging and the Messenger app is the platform on which they’ve chosen to provide it, the document said.

On Thursday, fb announced the development of a new synthetic intelligence (AI) device known as “DeepText” that can analyse what humans are writing approximately in posts with close to-human accuracy across 20 languages.

Facebook additionally revealed that the deep studying-based totally textual content knowledge engine is being tested on facebook Messenger.

Main features to find in a budget phone

Mobile phones these days are filled with tons of features – some of which aren’t commonly known to people. There are several features phone that are not used frequently and some which are not used at all. People love to compare mobiles with their friends before buying devices but the main features one must see are often ignored. People mainly look at the design, screen size and camera – but of these, only camera is the important. Looks and Screen Size matter but there are 5 other features that matter the most:


Having a big screen size and good design will be of no use if the phone keeps hanging every time you open an app. Having a good RAM is very important and most apps these days are always running in the background and take at 40-50% of RAM at the least. Having at least 2GB of RAM in the mobile is important and ideal for all.



It’s probably THE most important feature you should think of when you are selecting the phone. The phone having a good RAM and Storage is nothing without a good processor. It’s necessary for you to check the best processor available in the market. You need to make sure that phone’s got the version available at your budget.


Screen Quality:

            The main feature one finds in a phone is the screen. The quality of display will determine the flow of your phone useage. If the display and the touch sensitivity is good, you will find it smooth to use your phone. But, if you have a display that’s dodgy, it’ll make your experience with the phone a rather difficult one.


Battery Life:

            Mobile phone companies have finally started to concentrate on bringing out their phones with the best battery available. People are no longer ‘adjusting’ with the battery life and are straight away going for the phones with the best battery. A standard of at least 3000mAh has been set these days and that’s more than enough to last one day. At the same time, there are phones now that offer even higher mAh in battery but are not upto the mark.



Taking photos, especially selfies is now one of the most important things a phone is used for these days. But not all budget phones come with good camera. Many phones offer over 13MP camera but the picture quality is not always good. The reason behind this is the sensor they use. Having a higher megapixel will not be directly affecting the photo quality but having a better sensor will. Make sure that you are choosing the right phone with a camera sensor.

6 reasons that make SMS marketing a smart investment

There are several ways to connect your brand can take to connect with your potential consumers, including, direct mail, email, social media, digital advertising and print campaigns. One approach that you must consider is BulkSMS marketing. Text messages not only have high engagement rates, but they are also comparatively affordable to send and receive, which makes this form of advertisement a smart investment.


  • Lower competition

When sending texts to your subscribers, you don’t have to worry about competing marketing texts. Most probably, your subscribers are not getting SMS from your competitors, or at least not many of them. You are reaching out to people who want to get your texts, and are not oversaturated with texts.

  • High engagement rates

Recipients not just read text messages but they also engage and act. Text messages have 8 times the response rate of email. This means that people engage with text and take action whether it is attending an event, redeeming an offer or clicking a link. SMS also have high offer redemption as compared to other marketing techniques.

  • Immediate and simple engagement

You can easily engage with your consumers through transactional SMS. A smart messaging service makes it simple to create a message and send it to all your subscribers or the selected group. This also assists you target people that have decided to opt into your campaign, increasing the chance they will use your services or buy your products. In addition, SMS are read within 3 minutes, which means that you can rely on transactional SMS for instant results.

  • High open rate

Almost everyone opens SMS, so text message has a huge impact. Out of all marketing channels, Bulk SMS has the highest open rate. Almost 100% of texts are open and read. This is very high than direct mail and email, which have rates close to 5% and 20%, respectively. This high open rate makes certain that consumers see your text, increasing the probability that they will take the call to action.

  • Cost effective

You not only save money in the creation of text, but also on the delivery. SMS service is comparatively pocket friendly; a few pennies is all you need to send a text message. As SMS have high open and engagement rates, there is higher probability for an improved return on investment. This makes it a great way to reach to your customers without burning a hole in your pocket.

  • Inexpensive and easy to create

You don’t have to create costly graphics for the content of your text message

An important reason that bulk SMS has become so popular is that it is inexpensive and simple to create the message. You just have to create a 160 character message that gives out your message and has a call to action. You don’t have to worry about hiring expensive services of content writer and graphics designer, and no coding or testing is needed. As these are simple messages, they are easy to receive and read by most mobile users.

SMS marketing is a powerful and cost effective marketing channel that can easily fit into your marketing budget. So, wait no longer and start using text messages today for your brand.




Using Technology to Save Money

While most people view technology as expensive, they’re missing the point. Technology can be used to make everything more efficient, and that includes personal finances. Yes, you can monitor your bank account, transfer funds, trade stocks and participate in FOREX, but you can also do so much more. Online shopping has grown tremendously in recent years. By shopping online, you not only save time, but money as well.If you’re looking to take a flight this holiday season (we are entering the busiest travel season of the year), consider fine-tuning your ticket search methods. Yes, you can find great deals on the websites managed by airline companies, but you’ll score far better if you look at an aggregator like Orbitz. Using the power of the internet, you can find the lowest price fares, and receive discounts on top of that!

It could be smart to include mobile technology into your search. Using Orbitz’ cell phone app, you’ll be able to look for hot deals while on your commute and be notified (and be able to respond immediately) when a new deal becomes available. Last minute ticket purchases can often be the best deal, as no airline wants to fly an empty seat.

On top of smartphone technology however, the user needs to get smart. By making use of the deepest discounts and best deals available on the web, one can save serious cash. Right now, Orbitz is partnering with Groupon to offer deals including 4x rewards points on Royal Jordanian flights (have you ever enjoyed complimentary Arabic tea? Delicious…), as well as 50% off select hotels.

This holiday season, when you’re considering flying, whether it’s to visit family and friends, or take a solo vacation, make sure to use your finances wisely by tapping into the technology at your fingertips. Technology does indeed cost money, but all investments do. If you want to get the best return on your investment, put your technology to use and tap into the best online deals on offer.

After-sales service: Xiaomi, Motorola go beyond the norm


After-sales service: Xiaomi, Motorola go beyond the norm

NEW DELHI: In India’s smartphone market where competition is extremely intense, most players including Xiaomi and Motorola are taking their after-sales services up a notch through niche offerings.

Xiaomi has begun pilots for pickup and drop of phones from homes, in Delhi and Mumbai, for Rs 99. Motorola plans to expand its Moto Care on wheels service to 10 cities within months. Xiaomi is considering launching its Mi Home, a large-format experience-cum-service centre, in India towards the end of this year or early next year, on the lines of Motorola that opened its first global store in Bengaluru a couple of months ago.

“Customers only need to call us and our people will arrange an appointment to collect the phone, repair it at the authorised service centre, and deliver it back,” said Manu Jain, head of India operations at Xiaomi. The service will be expanded to other major cities this year.

The service, which has been under pilot stage since April, gets a few hundred requests every day in the National Capital Region of Delhi, and about a 100 in Mumbai. In Delhi, trained staff of a startup partner, GadgetWood, pick up the device and repair under company guidelines. It promises one-day repair.

According to industry insiders, after brand, price and product specifications, customers look for after-sales service as they want to have the assurance of easy availability of repairs in case of a mishap with the phone. “After-sales service is a hygiene factor in India,” said Motorola’s head of India operations, Amit Boni.

“Customers think it’s a given and therefore it doesn’t pop up in our research,” he said when asked where it ranked the service in the levels of importance. Motorola has a 30-day no-questions-asked return policy through Flipkart. It also has an app pre-embedded on every Motorola phone which allows users to call or chat with tech support. The app also supports chat in Hindi.

“We’re expanding our care-on-wheels pilot within Delhi and to 10 other cities within the next few months. If the customer is buying the phone online, why should he have to come to the store to get it fixed,” Boni said.

Care-on-wheels service was launched in January, where qualified personnel repair Motorola phones for free at the customer’s doorstep up to 30 days from purchase. At present, the company uses vans to offer the service in Delhi. Motorola may also launch the service on motorbikes, for crowded areas like Delhi’s Chandni Chowk.

Indian IT outsourcing contracts under US scanner

Indian IT outsourcing contracts under US scanner


BENGALURU: After reports that the US government is investigating an outsourcing contract involving utility firm Southern California Edison and India’s largest software exporters, Tata Consultancy Services and Infosys, similar pacts signed now or recently are coming under the scanner, people familiar with the matter said.

The latest contract to be scrutinized is one with Walt Disney, which recently signed a deal with US-based Cognizant Technology Solutions. Other recent deals with companies like Fossil are also being investigated, people familiar with the probes said.

On Sunday, IT industry body Nasscom said an investigation could have long-term ramifications on future contracts between US corporations and Indian IT firms and that it would intensify efforts to resolve the issue. “Undoubtedly (these probes) would have a damaging impact on future business. It is a serious concern,” Nasscom president R Chandrashekhar told ETon Sunday.

“This has the potential of seriously destabilizing the way the sector does business…and frankly, we are also dismayed by the way a hostile business environment is being created,” Chandrashekhar said.

Cognizant did not immediately respond to an email seeking comment. Indian IT companies have vehemently denied wrongdoing.

On Sunday, communications and IT minister Ravi Shankar Prasad told PTI the government would intervene in this issue of alleged visa violations if the need arises. He said the government was confident that TCS and Infosys would address the matter.

The US Labor Department plans to investigate whether top outsourcing corporations can use H-1B visa workers to replace fulltime technology workers, according to US media reports last week, citing Senators Dick Durbin and Jeff Sessions.

“A number of US employers, including some large, well-known, publicly traded corporations, have laid off thousands of American workers and replaced them with H-1B visa holders. To add insult to injury, many of the replaced American employees report that they have been forced to train the foreign workers who are taking their jobs,” the senators said.

Southern California Edison laid off about 500 workers, beginning August last year, and replaced them with H-1B visa holders from TCS and Infosys.

India’s $146-billion information technology industry is undergoing the biggest transition in its history amid a rapidly evolving landscape. The sector is struggling to match the explosive growth rates that it enjoyed in the 2000s amid volatile currency fluctuations that hammered profits and margins of all top Indian IT firms in the March quarter.

According to a Computerworld story last week, the Disney ABC Television Group cancelled a plan to farm out about 35 application developer jobs, amid a widespread outcry against outsourcing.

“Disney is also part of the overall investigation — it’s quite worrying for Indian IT firms, since a lot of other contracts that are being signed now are also going to be in the spotlight,” said an analyst with a top US-based research firm.

Experts said the politically charged debate on outsourcing is bound to heat up over the coming months with the US elections on the horizon. Infosys and TCS issued statements saying they are fully compliant with US immigration and visa laws.

“Infosys is committed to complying with US immigration laws. The US Department of Labor (DOL) regularly selects a percentage of visa and labor condition applications for extra scrutiny in this industry, and we work closely with the DOL to assist them in this activity in the ordinary course of our business. We have received no indication of any broader investigation of Infosys visa practices,” Infosys said.

TCS said that the company “maintains rigorous internal controls to ensure we are fully compliant with all regulatory requirements related to US immigration laws.”

Twitter CEO Jack Dorsey’s big task: Pleasing advertisers

Twitter CEO Jack Dorsey's big task: Pleasing advertisers


SAN FRANCISCO: Twitter Inc’s next chief executive officer faces a crucial challenge as the company seeks to appease Wall Street after this week’s management shakeup — helping disaffected advertisers connect with users.

And many advertisers, analysts and investors say Twitter already has the right person for the job: not interim CEO Jack Dorsey but Adam Bain, the company’s president and head of revenue, who has emerged as an early favourite.

Twitter’s outgoing chief executive, Dick Costolo, resigned abruptly Thursday amid pressure from investors to increase the user base and improve what’s known as direct response advertising, the most lucrative type on the micro blogging site.

Those ads prompt users to take an action, such as signing up for a website or buying a product. Improving them is central to Twitter’s ability to make more money.

Before joining Twitter in 2010, Bain served as president of the Fox Audience Network where he was responsible for monetizing advertising platforms across News Corp’s web properties. At Twitter, he has helped aggressively grow the advertising platform. He holds many of the company’s most valuable relationship with advertisers and understands the media business, advertisers said, and could help redirect Twitter so it meets advertisers’ demands and makes more money.

For now, advertisers hope the management change will “light a fire” under Twitter, said Adam Epstein, chief executive of adMarketplace, which works with search advertisers. Even though they have discussed ways to improve advertising with Twitter executives, the company has been slow to change.

“When you talk to Twitter, you can throw some great ideas on a whiteboard, but there seems to be a lack of urgency,” Epstein said.

They also hope Twitter makes the site easier to use so that more people become regular users and click on ads. Advertisers also want Twitter to provide data that allows them to gather more information on consumers.

Twitter would not make an executive available to comment.

Among the challenges of advertising on Twitter are the site’s fast-moving news scroll, which makes it less likely users will stop to click on an ad. Facebook and Instagram, by comparison, showcase photos and videos in ads and display them more effectively to users, making it more likely users will click on them.

In April, Costolo said Twitter was forced to cut rates for direct response ads after they failed to deliver as promised. That led the company to cut its revenue forecast for the year as it anticipated making $4 million to $5 million less each quarter.

Half a dozen ad executives interviewed by Reuters said they spend more money on rival platforms, such as Facebook and Google, because they have more users, better capture attention and provide more data on how advertisers can target consumers.

Dorsey, who served as CEO from 2007 to 2008 before management ousted him, said the CEO search has not yet begun but has not ruled out his interest in the job permanently. He said he would not change the company’s strategy.

Untapped potential
Twitter’s user base has been eclipsed by its competitors. It has 302 million users, compared with Facebook Inc’s 1.4 billion and WhatsApp’s 800 million.

Advertisers said the main problem lies in what they called Twitter’s “untapped potential” in reaching its millions of users.

About 80-90% of users scan Twitter content but don’t tweet, according to Affinio, which measures community engagement on digital platforms. Even though about 1 billion people have tried the service, most do not become regular users.

“Twitter needs to be able to build a product that consumers know and love and stay in,” said Maura Tuohy, social director at Eleven Inc, an agency that helps brands advertise.

Twitter has taken steps to meet some ad buyers’ demands. In April, it announced a partnership with Google’s online advertising service DoubleClick and marketing technology company TellApart, which helps advertisers measure ad views, clicks and calculate investment returns, to provide more data to advertisers. But it has not announced when those partnerships will go into effect.

But illustrating the complexity of the site’s relationship with ads, a study conducted by Twitter found that some of its key attributes, such as including a hashtag or mentioning another account in a tweet, were actually harmful to advertisers.

Barry Lowenthal, president of Media Kitchen, a media planning and buying agency, said he uses Twitter for product announcements, such as a new fragrance, but does not regularly turn to Twitter for advertising.

“It has a very particular role,” Lowenthal said. “We don’t use it regularly like we do Facebook and Instagram.”

With so many twists, will Twitter soar or crash?


With so many twists, will Twitter soar or crash?

NEW YORK: The Pope is on Twitter, along with the Dalai Lama, world leaders and, of course, Kim Kardashian.

The short-messaging service can bring fleeting fame, instant ignominy and get you fired. It has been credited for sparking revolutions and, like Facebook, transforming the way the world communicates.

But despite the buzz generated by thousands of chatty journalists, athletes and celebrities, Twitter has never turned a profit. Its user base of 302 million is dwarfed by rivals such as Facebook, which counts 1.44 billion.

Facebook has grown into an internet powerhouse, while Twitter in many aspects remains a niche social network, unable to convince the masses that they need its service to keep up with what’s happening in the world. Lots of people sign up but not a lot stick around.

That likely had much to do with last week’s announced exit of Twitter Inc CEO Dick Costolo, who gave way to co-founder, and former CEO, Jack Dorsey while the San Francisco company looks for a new leader.

Despite the executive turmoil and a stock price that has fallen 30% since late April, industry experts — not to mention loyal users — see potential in the company.

But first it needs to address some of its biggest problems. Here are some of Twitter’s most pressing challenges, along with possible fixes.

Where are the users?

Its user growth is stalling and there are a lot of competitors. Besides its old rival Facebook, Twitter is feeling the heat from mobile messaging apps such as WhatsApp, Line and Viber, not to mention Snapchat, Instagram and a bevy of others only your cool middle-school niece might have heard of. Twitter grew from 204 million active users in the first quarter of 2013, to 255 million a year later and 302 million in the first three months of 2015. In comparison, Facebook-owned WhatsApp announced in April that it has reached 800 million monthly active users.

Make it easier to use

Almost one billion users have tried Twitter and not stuck around, according to tech investor Chris Sacca, a longtime Twitter backer who wrote a lengthy critique of the service and posted it online this month. Sacca suggested the service could offer more features to engage visitors — including special channels or tabs focused on live events, topics of interest or even a user’s geographic location. He also recommended more “nudges,” including feedback, polls and other interactive features that would make newcomers feel less “lonely.”

Deal with trolls

Twitter has long had a problem with trolls, the online bullies and blowhards whose abuse has been an ongoing issue that has alienated established and potential users. It has tried to make it easier to report threats and in April updated its policy against violent threats to include not just specific threats but people promoting violence against others. It’s too early to say if this has helped.

More apps and options

Twitter is well-known around the globe, but it must do more to capitalize on its own brand, said Brian Blau, a tech analyst at the Gartner research firm. Twitter could be offering users more specialized apps for various activities, in the way that Facebook has built a stable of apps for messaging, consuming news and sharing photos, he said. Twitter’s Periscope app, which lets users share live video, is an example of “exactly the kind of thing Twitter should be doing,” Blau added. But he noted that Facebook, Snapchat and other companies have invested heavily in direct-messaging capabilities, which can make money by showing ads, selling animated adornments or enabling users to play one-on-one games. Twitter, meanwhile, has only tinkered around the edges of its direct-messaging function.

Demonstarte strengths to advertisers

Twitter knows something about its users’ interests, but Facebook knows far more about its users’ likes and habits, while Google and Pinterest can more readily predict what users might want to buy. That, coupled with Twitter’s slowing user growth, has made advertisers are more likely to spend their money on other sites, analysts say. Twitter’s strength, however, is drawing people’s attention during live events, such as sports championships, breaking news and popular television shows, said Debra Aho Williamson at the e-Marketer research firm. Reaching casual users on a routine basis is harder, but Twitter may succeed if it can “engage advertisers in that `real-time’ story,” she said.

Show investors it’s serious about business

The new CEO must show Wall Street that Twitter is focused on building revenue and delivering on financial targets, added Scott Kessler, a tech stocks analyst at S&P Capital IQ. “Their single biggest shortcoming is really about the ability to consistently communicate and execute against their strategy,” he said.